He doesn't seem to realize that it's not just an idiosyncrasy of a class of people who don't talk right (which I suppose you could say about mis- chiev-i-ous, if you are feeling uppity and intolerant). Tim Footman would have us believe that he experiences actual nausea when listening to someone who does not have shed as the first syllable of the word schedule. But that is not the case with schedule (or the spelling program). So is somethink for "something", which he also objects to. The mis- chiev-i-ous pronunciation is non-standard (see the Merriam-Webster dictionary). It applies both to pronunciations (like schedule with ) and spellings (a commenter objects to program). It's interesting that he is so linguistically unsophisticated that he doesn't know the difference between what is standard American (as opposed to British) and what is non-standard. He purports to go to the toilet and retch into the bowl when he hears someone say schedule with initial.
He pretends to get so overwrought on hearing someone saying mis- chiev-i-ous on BBC Radio 4 that he shouts at the radio (while temporarily so deranged that he is unable to tell that he was the person shouting), and needs a cup of orange verbena tea to calm him down. Tim Footman in the Guardian offers us a routine of standard-issue over-the-top retching about pronunciations other than his own.
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